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Jon is just another dissertation student until the hypothetical drug that he and his partner Isaac are working on turns into a real pill. Except it doesn't do quite what they intended. When they realize that it has the potential to be the next great party drug they are split. Jon's girlfriend Kat is pushing him to take it to the streets but his partner wants nothing to do with it.

Isaac just wants to finish their thesis. But Jon can never say no to Kat and together they start showing the little pink pill off at parties. The drug spreads like wildfire through the college campus. It’s almost too easy; the demand keeps rising, the money flows in, and the parties are getting bigger.